Patagonia
Balanced Simplicity
Pioneers in the apparel industry have been particularly successful at promoting meaningful connections and a more balanced life. In 2011, Patagonia rebelled against Black Friday with the now-famous “Don’t Buy This Jacket” campaign. In 2013, the company launched its “Worn Wear” campaign, which invited customers “to celebrate the stuff you already own,” instead of joining the annual consumerist melee.