Ørsted - SB Insights



Meaningful Connections

More and more organizations, ranging from world-class NGOs to multibillion dollar energy giants, are turning to virtual reality (VR) to cultivate Meaningful Connections.

VR delivers new ways to tell a story that people can truly understand; when individuals view an organization’s VR film, they tend to experience a deeper emotional connection with that brand.

Danish giant Ørsted is using VR to shake its fossil fuel heavy image. With this technology, consumers are able to tour DONG’s offshore wind farms and connect with the physical space from which their energy is being sourced. Reactions have been markedly positive.