This research project was conducted in collaboration between Sustainable Brands® and the Harris Poll with support from Carol Cone On Purpose and Ketchum.
About Sustainable Brands
Sustainable Brands® is the premier global community of brand innovators who are shaping the future of commerce worldwide. Since 2006, our mission has been to inspire, engage and equip today’s business and brand leaders to prosper for the near and long term by leading the way to a better future. Digitally published news articles and issues-focused conversation topics, internationally known conferences and regional events, a robust e-learning library and peer-to-peer membership groups all facilitate community learning and engagement throughout the year. Sustainable Brands is hosted by Sustainable Brands Worldwide, a division of Sustainable Life Media, headquartered in San Francisco, CA.
About Harris Poll
Over the last five decades, Harris Polls have become media staples. With comprehensive experience and precise technique in public opinion polling, along with a proven track record of uncovering consumers’ motivations and behaviors, Harris Poll has gained strong brand recognition around the world. Harris Poll offers a diverse portfolio of proprietary client solutions to transform relevant insights into actionable foresight for a wide public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant and consumer packaged goods.
About Ketchum
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 45 Cannes Lions and an unprecedented five PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. Ketchum is a part of Omnicom Public Relations Group.
About Carol Cone ON PURPOSE (CCOP)
CCOP is a 21st century consultancy committed to helping organizations identify, accelerate and amplify their purpose, CSR and sustainability commitments for significant business and social impact. The firm is structured with senior partners at its core, who drive client strategy, along with custom teams of experts from The Purpose Collaborative, 35+ firms, in 15 cities and 10 countries, around the globe. www.purposecollaborative.com.